The Challenge
As Flanigan’s expanded to 23 locations across South Florida, maintaining brand consistency and ensuring each restaurant had the necessary marketing and operational materials became a major logistical hurdle. They needed a streamlined way to manage procurement, production, and distribution of everything from menus and uniforms to promotional products, without overwhelming their corporate team.
The Solution
We established a comprehensive, long-term partnership, acting as an extension of the Flanigan’s team. The cornerstone of our solution is a fully-customized eStore, allowing managers from any of the 23 locations to easily order approved, on-brand materials. Behind the scenes, we handle the creative production, printing, sourcing of promotional items, and warehousing. Our 24-48 hour pick, pack, and distribution system ensures every location gets what it needs, fast.
“Having a single, reliable partner to manage our entire brand ecosystem is invaluable. Their eStore simplifies ordering for our managers, and we know the quality and consistency will always be there. It allows us to focus on our guests.”
The Results
This two-decade partnership has created a seamless and efficient system that supports Flanigan’s continued growth and marketing efforts.
- Total Brand Consistency: Every location presents a unified brand image, from staff apparel to in-store displays and menus.
- Operational Efficiency: Managers save countless hours with a simple, on-demand ordering portal, and the corporate team is freed from complex logistics management.
- Agile Marketing: Quick production and deployment of materials, like QR code-enabled menus, allow Flanigan’s to adapt to market changes and launch promotions quickly.
- Scalable Support: The system easily handles a volume of over 3.5 million products per year, ready to scale as Flanigan’s continues to expand.