Centralizing $12.8M Marketing Spend Across 106 Suppliers

The Challenge

Fresenius Medical Care operates a vast network of clinics and business units, each with unique marketing and communication needs. Managing a $12.8 million annual marketing spend across 106 different suppliers while ensuring brand consistency and controlling costs presented an immense logistical complexity. They needed a partner to centralize operations and drive significant, measurable savings.

The Solution

Through our “Smart Source” program, we introduced unique technologies and a centralized management system to streamline Fresenius’s entire marketing supply chain. By managing their 106 suppliers and introducing efficiencies in in-patient communications and collateral management, we were able to reduce operational costs and deliver consistent savings year after year for their 2,900 clinics.

“Their ability to manage our complex ecosystem of suppliers and brands while consistently finding new efficiencies has been critical to our operational success and cost management strategy.”

Year-Over-Year Savings